htatche 14 hours ago

I’m just picturing a scenario where the fridge won’t open its door unless you finish watching an AI generated, very low quality, scammy ad. Looking at you, YouTube…

  • prettyblocks 14 hours ago

    Philip K Dick's worst nightmares are coming true.

    • antisthenes 13 hours ago

      "Should you really be having that 3rd ice-cream today?" the fridge said. It sounded smug.

    • ndsipa_pomu 8 hours ago

      There will come a time when it isn't 'They're spying on me through my phone' anymore. Eventually, it will be 'My phone is spying on me'.

  • WhyCause 12 hours ago

    I'm just picturing me watching their stupid ad, then opening the door and permanently disabling the locking mechanism, with a sawz-all, if necessary.

    • abbycurtis33 12 hours ago

      I tried to disable my washing machine lock. Bricked it. Bought a Speed Queen.

  • thisislife2 13 hours ago

    What about a toilet that won't give you loo roll unless you watch an ad first? ( https://metro.co.uk/2025/09/17/dystopian-toilets-wont-give-l... ). As the toilet makers jump on to the AI bandwagon, soon toilets will be photographing your butt to fingerprint your anus, while data brokers sells your poop data to ... ? ( https://www.businessinsider.com/scientists-designed-a-smart-... )

  • strifey 14 hours ago

    You should read Ubik

    • ndsipa_pomu 8 hours ago

      “The door refused to open. It said, “Five cents, please.” He searched his pockets. No more coins; nothing. “I’ll pay you tomorrow,” he told the door. Again he tried the knob. Again it remained locked tight. “What I pay you,” he informed it, “is in the nature of a gratuity; I don’t have to pay you.”

      “I think otherwise,” the door said. “Look in the purchase contract you signed when you bought this conapt.”

      In his desk drawer he found the contract; since signing it he had found it necessary to refer to the document many times. Sure enough; payment to his door for opening and shutting constituted a mandatory fee. Not a tip.

      “You discover I’m right,” the door said. It sounded smug.

      From the drawer beside the sink Joe Chip got a stainless steel knife; with it he began systematically to unscrew the bolt assembly of his apt’s money-gulping door.

      “I’ll sue you,” the door said as the first screw fell out.

      Joe Chip said, “I’ve never been sued by a door. But I guess I can live through it.”

  • flipnotyk 13 hours ago

    "Please drink a verification can of MTN DEW™"

  • professoretc 13 hours ago

    And with eye/face tracking it can tell if you really watched it, with a smile.

    • c0balt 13 hours ago

      Sorry, you are all out of door unlocks for today!

      Dance along with the characters of the new Series, now streaming on $sponsor, and achieve a score of at least 6/10 to get another door unlock your door.

      ---

      Your dance was not good enough, try again or buy a door unlock with the flash discount code "Distopia" for 99ct.

  • Gibbon1 12 hours ago

    We need to create a type of business type for ad businesses. We have S-Corps, C-Corps, etc. We need an Ad-Corp. And the rule should be if your business sells any ads at all your business gets automatically converted to an ad-corp and you get taxed on revenue.

Taek 13 hours ago

It frustrates me greatly how little people, and especially regulators, value attention in modern society. Your behaviors as a human are largely driven by the things you pay attention to, and advertising is a form of driving your behaviors by bringing your attention to things that are good for them (and not necessarily good for you!).

In other words, advertising is a form of mind control. By hijacking your attention, it hijacks how you think about the world and changes what sorts of things you focus on every day, pulling your mental cycles into products when maybe without seeing that ad you'd instead be thinking about family.

I really think the social and societal cost of advertising is immense, and that it should be strongly regulated. Especially because most people greatly under-value their own attention and under-estimate how much seeing ads in their kitchen every day is going to disrupt and hijack their normal thinking patterns.

  • npteljes 10 hours ago

    Regulators don't "value attention little", they did the exact opposite, harnessed the power of the internet to grab unreal amount of power. They are doing the exact mind control you are writing about, and what they care about is whether they control the minds or not.

    How we fix, I have no idea. Personally, not many ads make it into my private life. Other than this, I got nada.

pflenker 13 hours ago

It would be fine if you willingly buy stuff which shows you ads. But what happens is that you buy stuff without realizing it shows ads, or - even worse - it starts showing ads long after you bought it. Case in point, my echo show first showed ads months after I bought it, but only once every few days. Now, it shows ads almost all the time. I wonder how this is even legal here in Germany.

  • jacquesm 10 hours ago

    Why would you accept it? I would return it as defective immediately.

juntoalaluna 14 hours ago

I confirm I will never buy a Samsung fridge.

  • lcnPylGDnU4H9OF 13 hours ago

    It's probably best to expand that to any kitchen appliance that connects to the internet and has a screen.

  • jsbisviewtiful 13 hours ago

    Samsung appliances are notoriously not worth buying.

  • matthewdgreen 13 hours ago

    Ok, I know we always say this kind of stuff on HN and then the product is hugely successful anyway... But seriously, why am I even interested in buying a fridge with a display? That seems annoying even without the ads, and the ads are a product-killer.

  • emorning4 13 hours ago

    I own the bare-bones, bottom tiered Samsung dishwasher and fridge. They're both pretty good.

    Just refuse to pay for fancy crappola.

puppycodes 12 hours ago

I have a phillips sonicare toothbrush and I was baffled when it emitted a loud beeping sound when it was done charging.

There is no reason on earth my toothbrush needs to alert me of something.

When you hire people to "innovate" they will whether its a good idea or not.

  • jacquesm 10 hours ago

    I have a whole box full of buzzers and beepers that I've liberated from their original equipment environments. Needy electronics are not in line with my idea of a quiet environment. I've made an exception for a pretty powerful Lithium-Ion/LiPo charger, that thing has the potential to burn the place down and I like the fact that it only alerts when it needs to and never 'just because'.

  • Aloisius 5 hours ago

    Huh. I'm on my third Sonicare toothbrush and none of them have done this.

dekken_ 14 hours ago

This should be considered theft, they are stealing electricity to perform rendering/computation

Refreeze5224 13 hours ago

For a while now Samsung and LG have been on my list of appliance makers not to buy. And this simply confirms that decision. I do not want smart features in my dishwasher, laundry, stove, or any other appliance, and I sure as hell don't want them to be internet-capable.

  • jsbisviewtiful 13 hours ago

    > I sure as hell don't want them to be internet-capable

    There isn't really a good reason for appliances to be online-capable and in some cases it puts homes at risk. If you have that and like it, cool - good for you, but that's "innovation" for the sake of having a reason to sell a new product... a product that can be hacked to break or shutdown via a firmware update.

duxup 15 hours ago

I get the idea that "oh man we've got billboards in every home, imagine the money" motivation.

I don't get how that gets through the usual meetings and there's no sense of "people won't like this, they will associate our products with obtrusive ads".

  • jihadjihad 14 hours ago

    > I don't get how that gets through the usual meetings and there's no sense of "people won't like this, they will associate our products with obtrusive ads".

    Ever turned on a Samsung TV?

    • duxup 14 hours ago

      I don’t think I own one, granted mine is perpetually offline too.

      • SomeoneOnTheWeb 14 hours ago

        Most people's TV show ads nowadays, be it Samsung or a competitor. The thing is, people don't care about ads. They just deal with it. Hence how Samsung gets away with this sh*t.

        • gryfft 14 hours ago

          The fact that this is true feels like we as a society just shrugged and gave up about something like, say, ubiquitous lice or ticks. "Yeah, everyone just has those, all the time."

        • fullshark 14 hours ago

          They care but not enough for "the free market" to generate an ad free competitor that can be trusted to never show ads for the lifetime of the product. Especially because they'd have to charge more for that product.

          Government regulation is the only way to stop this.

          • Jensson 13 hours ago

            > an ad free competitor that can be trusted to never show ads for the lifetime of the product

            There is no such thing, every big corporation adds greedier and greedier practices over time.

          • AnimalMuppet 12 hours ago

            I've got a fridge that I trust to not show ads for the lifetime of the product, because it doesn't have a screen like that. It's pretty new, too, and fairly nice.

            So such competitors exist. I can't imagine that they will cease to exist.

            • slowmovintarget 4 hours ago

              I've been thinking the same. Our GE fridge is just... a refrigerator/freezer. No screen, no internet connection. We went looking for that.

              Our Miele dishwasher... no internet connection.

              Our GE range / stove wants an internet connection and a phone app to use it's broiler features (I think). They're actually gated behind internet connectivity. We do without it.

              Our home thermostat was installed with wi-fi everything... Which we promptly disconnected when the installers left. The same for the irrigation system. We want to use the device to control it, not have to connect to some server on the internet to manage our heat, A/C, or watering schedule.

              Don't get me started on looking for "dumb phones" for our child.

        • zoky 14 hours ago

          I mean, to be fair, most people’s TVs have shown ads since forever. Granted, those ads were distributed by the broadcaster rather than the TV manufacturers, but the association between TV and ads goes back far enough that it’s just sort of part of the cultural consciousness. I’m not sure that means that people “don’t care about ads”, especially when they are appearing in their homes through channels other than television. It may be that people who normally wouldn’t accept having ads on their devices have a blind spot for TV ads, just because that’s how TV has always been.

  • npteljes 10 hours ago

    >there's no sense of "people won't like this, they will associate our products with obtrusive ads".

    One, I don't think people mind it too much. By too much, I mean two things: actually stating that they don't give a damn (even though they are just as susceptible), or grumbling about ads, but still doing nothing against them.

    Two, price is everything. People put up with ads ever for a pittance. They listen to an ad every 15 minutes for hours a day, just to not pay $5 for the ad-free tier. That is how low this barrier is.

    So ads not not much a problem PR-wise. You'd think, you'd hope, but it isn't.

  • inferiorhuman 14 hours ago

    Samsung appliances are already well known to be among the most problematic around with about the worst warranty service (and lowest rates for techs who work on them) in the industry. They probably figure anyone who's okay with that nonsense is also okay with a few ads.

  • dmitrygr 12 hours ago

    > I don't get how that gets through the usual meetings

    Sadly, I can imagine it easily. I've been in a few such meetings across a few past jobs, and often found myself the ONLY advocate for sanity. Counter arguments were often usage count goals or "our userbase is sticky and switching costs are high. It'll be OK, quit worrying." One leader honestly said "KPIs - up now, blowback - after i switch teams"

  • unconed 14 hours ago

    Because the person whose job depends on keeping the customers happy is not the same as the person whose job depends on making spreadsheet numbers go up.

    • npteljes 10 hours ago

      These are end-user products with many real alternatives, if people didn't like them, they wouldn't buy them. So the problem is not that the decision-maker and the user are different, like in case of the famously dreaded electronic healthcare software.

horsawlarway 13 hours ago

I can't possibly see how this wouldn't warrant an immediate full refund for the fridge...

jasonpeacock 12 hours ago

This is why I de-Alexa'd my house.

I was fully invested in Alexa & Echo devices to have a voice-activated computer agent in every room, but each new "feature" was launched enabled-by-default, and every interaction started including "follup-up" prompts....which is all just ads.

I know that such devices are another sales channel (funnel?), but when you compromise the customer experience in the name of increasing sales that's a failure of the product.

The Kindle doesn't inject ads into the books you're reading because it's a successful product that already drives increased book sales by good at what it does.

There's an ad-supported Kindle, but that's opt-in for a discounted device price, and the ads are non-intrusive while reading a book - unlike Alexa/Echo where the ads get in the way of using the product :(

npteljes 10 hours ago

>It’s still unclear which exact refrigerators are getting the ad infestation

You know the ones that won't? The ones without a display.

Wherever there is a display, there is software. Whenever there's software, there will be updates. Whenever there are updates and a screen, ads will show up - and consent will be trampled. We will just see the different iterations of this, ad infinitum.

  • jacquesm 10 hours ago

    Plenty of junk without a display that has crapware in it. CPUs are just too bloody cheap now.

    • npteljes 9 hours ago

      What kinds of junk do you mean?

      • jacquesm 9 hours ago

        Pretty much all consumer hardware has one or more CPUs in it.

jdalgetty 14 hours ago

If there's a screen, there will be ads.

  • fsflover 14 hours ago

    Not if it runs free software.

    • npteljes 10 hours ago

      Free software is not immune either, like in case of Ubuntu, or Firefox. But honestly, it's nitpicking, free software is humanity's real chance of having ethical software, and the situation in open source land is orders of magnitude better in this regards, than in proprietary land.

  • the_third_wave 14 hours ago

    "The cause of the recent crash of flight ADZRUS-666 has been determined to be a badly scheduled ad impression which covered all screens in the glass cockpit to show aan ad of a dancing hippopotamus in a tutu selling skin care products while the plane was on final approach in IFR conditions."

    • lawlessone 13 hours ago

      "We have determined removing the ads will cost us more in lost revenue than compensating victims families the occasional time this happens."

Bender 12 hours ago

- Is this behavior obvious before purchasing or is it a surprise?

- Does this give corporation and government control over cooling temperature?

- Is there telemetry?

- Could devious people replace the ads with porn; or worse, AI generated content at some point?

cschep 14 hours ago

can you imagine allowing this into your house? who is this for? I guess maybe if they give the fridges away.. oh god don't give them ideas.

  • pickleglitch 13 hours ago

    No, they won't give the fridge away. It will be like Smart TVs. They will be slightly cheaper (allegedly) because they are "subsidized" by ad dollars.

  • mrkeen 13 hours ago

    Don't give them ideas you say?

    What if they develop an iconic fridge and dial up the brand recognition to 11 via an intensive and prolonged ad campaign.

    Introducing...

      The KAGE
    
    No embedded ads yet. Then they wait for the reviews in all the usual places to be released.

    After the dust has settled, they push the ad update remotely.

    You don't connect your fridge to the internet, like some kind of Luddite?

    No worries, they thought of that and bundled a sim card with it.

  • thatgerhard 14 hours ago

    I'll take the free fridge and jailbreak it

    • general1465 13 hours ago

      Careful, they will likely make you sign an agreement that you are not going to reverse engineer, jailbreak or gain access in any unauthorized way to the electronic systems. At least car manufacturers are doing that.

Havoc 14 hours ago

2025: you need an ad blocker to keep your beer cold

hermannj314 12 hours ago

The right-to-repair opponents would like to remind you that if you attempt to disable these ads you will impact the safety of the temperature module and thus everyone you love.

xracy 8 hours ago

They're gonna have to make these sooooo cheap if they're hoping to sell any quantity of these.

Like $100 fridge with nice amenities cheap... And even then it's hard for me to imagine this making the cut.

someotherperson 14 hours ago

How long until this is in computer monitors as well? Seems like that's the last frontier of Samsung screens that don't come with ads.

  • nicce 13 hours ago

    Many Samsung monitors are not monitors anymore. They are mini TVs with ads.

t1234s 14 hours ago

Any statups working on where a homeowner can just "subscribe" to their appliance set for the house? With appliances getting more and more high-tech, low-quality and not worth repairing its not sustainable to keep replacing appliances every few years.

  • pickleglitch 13 hours ago

    How about a subscription service that just sends you a new fridge full of food every week and takes the previous fridge back to be refilled. Instead of doing dishes we could also have a subscription service that delivers a whole new set of dishes and cookware every week. No more dishwashers!

sys_64738 13 hours ago

What surprises me is that they don't forcibly try to connect to an open wifi network. I'm thinking the Comcast xfinity network. It feel like something that they would do.

Lio 11 hours ago

LOL this is why I don’t buy Samsung products of any kind.

They have interesting hardware but their software is so egregious I never want anything to do with them.

throwawa14223 12 hours ago

When tech stops working for us we should fire that tech.

aldousd666 14 hours ago

A few years ago someone showed a BMW concept car with an LCD Panel as the entire body of the vehicle. I called it back then, we're going to need Ad blockers for everything.

kstrauser 14 hours ago

No, it won't, because it will never, ever enter my house.

toephu2 14 hours ago

It's already bad enough we pay $1k+ for a TV and cannot turn off ads coming from the OS (ahem Roku, Fire TV). Now refrigerators?

  • jes5199 14 hours ago

    hell Windows shows ads now on regular computers with nothing installed

lousken 13 hours ago

framework will now also have to make fridges

TrevorFSmith 7 hours ago

This reminds me of gas station pumps that play ads on sub-par displays and tiny crackly speakers. I'm already paying for gas and now you think you can force crap ads on me? If an ad starts I immediately stop pumping and go to a different gas station. The fridges in people's homes. Expensive fridges! That's a hard pass.

xnx 14 hours ago

"Smart" devices have become so ubiquitous that we don't use the "Internet of Things" buzzword, but this Twitter account is still doing god's work documenting the insanity: https://x.com/internetofshit

stein1946 6 hours ago

Looking forwards to hearing about how we should let the market sort it out instead of regulating the shit out of this dystopian abomination.

gamblor956 13 hours ago

Samsung fridges were not great even before they started showing ads. The back of my Samsung fridge constantly freezes itself into a solid block because it doesn't defrost properly.

mdotk 9 hours ago

Just another reason not to buy Samsung. They're already notoriously fragile fridges.

reify 14 hours ago

Ive noticed an increase in white goods appearing in my network-managers SSID list.

I currently have a Samsung fridge/freezer and a delonghi espresso machine in the list in nmcli dev wifi.

My friend has recently moved and bought a new Samsung fridge/freezer for her new home.

I did a quick wifi scan on my phone and there it was. The new samsung fridge/freezer waiting to be connected to the internet via the app you have to download.

It works fine without connecting to the internet.

I told her not to install the app or connect it. So she hasn't.

Maybe in the future, if you are obese, or struggle with food, the manufacturers will be able to monitor the contents of your fridge, how often the door was opened, how much food is eaten, take a quick photo of you each time you open the fridge to monitor your weight, and, if it has become a problem, lock the fridge so you cant eat any more food.

The fridge then contacts all the local fast food restaurants and supermarkets you use, to prevent you from buying any more food until you lose a few pounds.

The new wegovy-ai-fridge.

cool!

  • jonbiggums22 14 hours ago

    More likely they'll identify you as having a weakness for junk food using your image and fridge contents and show an ad for cheezy blasters every time you walk by the fridge.

  • WhyNotHugo 14 hours ago

    It's more likely that they'd monitor your consumption, and send it to your health insurance so they charge you more due to your "unhealthy habits", while also showing you ads for more addictive junk food.

  • Someone 14 hours ago

    > The fridge then contacts all the local fast food restaurants and supermarkets you use, to prevent you from buying any more food until you lose a few pounds.

    Where’s the money in that? They’ll tell them to bombard you with weight loss adverts for expensive products that don’t work well or at least require you to keep buying them for life.

  • atmavatar 14 hours ago

    > The fridge then contacts all the local fast food restaurants and supermarkets you use, to prevent you from buying any more food until you lose a few pounds.

    That may be how it works in other countries, but I can assure you in America, it will target ads towards those things you consume the most and related items so you consume more.

  • 2OEH8eoCRo0 14 hours ago

    Mine doesn't have screens but it has a BS wifi network that shows up. I disabled it via button controls but it came back so I had to open the back of the fridge and disconnect it from the board. Very annoying!