Are Diamonds Even a Luxury Anymore? De Beers Reckons with Price Plunge wsj.com 5 points by NN88 10 hours ago
Finnucane 9 hours ago "De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds....London-based De Beers almost single-handedly persuaded generations of consumers that love wasn’t genuine unless it was sealed with a diamond. "
"De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds.
...
London-based De Beers almost single-handedly persuaded generations of consumers that love wasn’t genuine unless it was sealed with a diamond. "
paywall: https://archive.ph/7keFx